positioning

---
name: positioning
description: Generate positioning systems and messaging frameworks — full visual HTML positioning documents, messaging frameworks, matrices, elevator pitches, positioning statements, narrative arcs, and value prop hierarchies. Use when user says "positioning system", "positioning exercise", "message framework", "messaging framework", "positioning anchors", "positioning document", "visual messaging framework", "elevator pitch", "messaging matrix", "narrative arc", "positioning statement", "value prop hierarchy", "build messaging", or asks for a comprehensive positioning or messaging deliverable.
---

# /octave:positioning - Positioning & Messaging System

## Run the task

Read [the task method](references/task-method.md) before selecting context, claims, or output. It is the execution method for this skill. Supporting templates supply structure and styling; populate them from the task method and current evidence, not their illustrative figures or assertions.

Full system is the default when no focus is supplied. Support focused persona, messaging, homepage, or other requested lenses from the same strategy rows. Use supplied style or the inherited brand; ask only about unresolved choices. A narrow edit does not authorize rewriting every cell.

Use [GTM context](../shared/gtm-context.md) for strategic tasks and [evidence and inputs](../shared/evidence-and-inputs.md) for material claims and missing facts. A narrow list/get or a render-only handoff does not require unrelated research. Read [host runtime](../shared/host-runtime.md) for available tools, portable resource paths, routing, and review fallback.

Resolve current tool schemas before execution; use returned IDs and pagination. Inventory rows locate records; hydrate selected entities/resources before relying on their contents. Reuse supplied or inherited context and authorization. Ask grouped questions only for material unresolved inputs, continue independent work, incorporate replies, and recheck affected output.

## Usage

```
/octave:positioning [mode] [--product <name>] [--persona <name>] [--competitor <name>] [--style <preset>]
```

## References by task

- [elevator pitches](references/elevator-pitches.md)
- [html scaffold](references/html-scaffold.md)
- [messaging framework](references/messaging-framework.md)
- [messaging matrix](references/messaging-matrix.md)
- [narrative arc](references/narrative-arc.md)
- [positioning statement](references/positioning-statement.md)
- [section layouts](references/section-layouts.md)
- [section templates](references/section-templates.md)
- [value prop hierarchy](references/value-prop-hierarchy.md)

Read only the reference for the selected mode, then the format/layout references when rendering. Do not repeat intake or change approved claims when routing to a renderer.

## Delivery and changes

Apply [output readiness](../shared/output-readiness.md) to text and artifacts. HTML also uses the [review protocol](../shared/protocol.md) and the matching format checks. A working preview can be shared with its status; unrun checks are NOT RUN. Reviewers return findings on an immutable version; one author applies edits and rechecks the final version.

For visual output, inherit the selected sender/workspace brand through [brand kit usage](../shared/brand-kit-usage.md); honor an explicit override and avoid repeated brand extraction. Public hosting requires the approved audience and publish manifest, followed by URL/access/link verification.

For comparisons, trends or rates, use the [analytics contract](../shared/analytics-contract.md). Only requested persistence loads [workspace mutations](../shared/workspace-mutations.md); report changes as applied only after scoped readback.

• SKILL.md 4 KB
• references/elevator-pitches.md 1 KB
• references/html-scaffold.md 13 KB
• references/messaging-framework.md 3 KB
• references/messaging-matrix.md 2 KB
• references/narrative-arc.md 1 KB
• references/positioning-statement.md 1 KB
• references/section-layouts.md 12 KB
• references/section-templates.md 39 KB
• references/task-method.md 4 KB
• references/value-prop-hierarchy.md 1 KB