cold-call-scripts

---
name: cold-call-scripts
description: Cold-call scripts that open with the reason for the call — a permission-based opener built on a signal, a 30-second reason, discovery questions, objection handling, a voicemail that pairs with an email, and a no-show recovery script. Use when SDRs call target accounts. Do not use to read a pitch at someone.
when_to_use: "Use when preparing or coaching cold calls, voicemails, or no-show follow-ups."
not_for: "Calling where it's not lawful or where people asked not to be called — check the rules in your market."
---

<!-- koka-first -->
Defaults come from `KOKA-FIRST.md`. Respect do-not-call rules and local law.

# Cold Call Scripts

Be honest that it's a cold call, be quick about why, and earn the next 30 seconds with relevance.

## The opener (signal-based)

> "Hi Dana, it's Koka from [company]. This is a cold call. Can I take 30 seconds to tell you why I called, and you can tell me if it's worth continuing?"

## The reason (30 seconds)

> "You joined Northwind as VP Marketing last month, and your team is hiring SDRs. When teams do both at once, the first thing that usually breaks is [problem]. We help with that by [one line]. Is that on your list, or am I off?"

The signal goes first, then the problem it usually creates, then one line on how you help, then a question.

## Discovery (if they engage)

- "How are you handling that today?"
- "What happens if it stays as it is for another quarter?"
- "Who else would care about fixing it?"

## Objections

| They say | You say |
|---|---|
| "Not interested." | "Fair. Is that because it's not a problem, or not a priority right now?" |
| "Send me an email." | "Happy to. So it's useful, what should it cover?" Then send it today, about that. |
| "We use X." | "Makes sense. What would you change about it if you could?" |
| "No budget." | "Understood. When do you plan next year's budget? I'll send something useful before then." |

## Voicemail (≤ 20 seconds, paired with an email)

> "Dana, Koka from [company]. I'm calling about the SDR hiring and what usually breaks first. I'll send a short email with the one-page version. Subject line: 'sdr ramp'. Thanks."

## No-show recovery

> Same day: "Looks like today got away from you, no worries. Want to grab another time, or should I send the two-page version instead?"

One follow-up. If there's no reply, go back to the signal-based cadence.

## Routing

- The email that pairs with the voicemail → `skills/first-touch`
- Track connect and conversation rates → `skills/outbound-metrics`
- Worked before/after: `skills/cold-call-scripts/examples/`

• SKILL.md 3 KB
• examples/README.md 1 KB
• examples/after.txt 1 KB
• examples/before.txt 1 KB
• examples/voicemail.txt 1 KB