positioning

What it does and when to use it

Use when choosing or sharpening positioning for a product, feature, service, or startup, including differentiation, category, ICP, value proposition, and competitive angle.

How it works

1. Gather Context
2. Diagnose The Current Position
3. Create Positioning Options
4. Pick The Best Position
5. Output

---
name: positioning
description: "Use when choosing or sharpening positioning for a product, feature, service, or startup, including differentiation, category, ICP, value proposition, and competitive angle."
---

# Positioning

Find a clear position: who this is for, what problem it owns, and why it is different.

## Gather Context

Read existing product and market material first. If essential context is missing, ask for:

- Product capability and strongest current use case.
- Best customer or desired first customer.
- Main alternatives and the status quo.
- Proof already available.
- Business constraint: price point, sales motion, geography, compliance, founder appetite.

## Diagnose The Current Position

Name the current position in one sentence. Then test it:

- Is the customer specific enough to find?
- Is the pain urgent enough to act on?
- Is the alternative named?
- Is the product’s advantage provable?
- Would competitors be happy to say the same thing?

If the current angle is too broad, split it into smaller positioning options.

## Create Positioning Options

Create 3-5 positioning options. Each option must include:

- **Target:** a reachable customer group.
- **Moment:** when the need becomes active.
- **Enemy:** the current way they solve it.
- **Advantage:** what this product does better or differently.
- **Proof:** what can make the claim credible.
- **Tradeoff:** who this position excludes.

Prefer options based on behavior, urgency, data access, workflow ownership, distribution access, or regulatory pressure.

## Pick The Best Position

Score each option from 1-5 on:

- Reachability.
- Pain intensity.
- Competitive contrast.
- Proof strength.
- Revenue potential.
- Speed to test.

Recommend one lead position and one backup position. Do not pick a position only because it sounds large.

## Output

```text
Current position:
[one sentence]

Positioning options:
| Position | Target | Moment | Enemy | Advantage | Proof | Tradeoff | Score |

Recommended position:
[specific choice]

Core message:
[category or frame] for [customer] when [moment], replacing [alternative] with [advantage].

Why this wins first:
- [reason]
- [reason]
- [reason]

30-day validation:
1. [test]
2. [test]
3. [test]
```

Versions

Database snapshot: 13.11.2026 · package version 9120c70dd3ac (SHA-256 digest of the entire package)

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