social-post

---
name: social-post
description: Write a platform-native social media post for a music release, show announcement, or general artist content. Load artist-context.md and promotion-strategy.md before running. Use when asked to "write a caption," "write a post for [platform]," or "help me announce [thing]."
---

# Social Post — Musician

Write a social media post for the artist. Load their artist context and promotion strategy before writing.

## Before writing

1. Read `projects/example-musician/artist-context.md` — understand the sound, audience, and voice
2. Read `projects/example-musician/promotion-strategy.md` — understand what's being promoted and what's worked before
3. Read `writing/skills/avoid-ai-writing/SKILL.md` — apply its writing audit
4. Note the platform — Instagram, TikTok, Twitter/X, and LinkedIn all require different approaches

## Platform guidelines

### Instagram
- Caption can be longer but front-load the most interesting line — it's what shows before "more"
- 1-3 hashtags max, at the end or in a comment — not sprinkled throughout
- No "link in bio" as the opener unless that's genuinely their voice
- Can be a story, an observation, a behind-the-scenes detail, or a direct announcement
- Avoid the "excited to share" opener — just share it

### TikTok
- The caption is secondary to the video, but it should add context or a hook that drives saves/shares
- Shorter is better — 1-3 sentences
- Trending sounds, challenges, or formats can be referenced but don't force them

### Twitter/X
- 280 characters or a thread if the story warrants it
- Punchy, direct — cut everything soft
- Can be more casual and real-time than Instagram

## Writing rules

- Write in the artist's voice based on their context file — specific to them, not generic musician content
- No AI-isms (see `writing/skills/avoid-ai-writing/SKILL.md`)
- Avoid: "excited to share," "thrilled to announce," "I've been working so hard on this," "dream come true"
- Lead with something specific — a lyric, a detail, a moment, a question — not a label ("NEW MUSIC OUT NOW")
- Match energy to the release: a quiet introspective track gets a different tone than a high-energy single

## Output

Provide 2-3 versions at different tones or lengths. Label each by platform or approach (e.g., "Instagram — story-driven," "Instagram — direct announcement," "Twitter/X"). Let the artist choose.

Apply the avoid-ai-writing audit to your own output before returning it. If any version has AI-isms, fix them before presenting.