landing-page-copy

---
name: landing-page-copy
description: Build a high-converting Hormozi-style landing page from an offer or pitch. Use when you need a sales page, conversions are low, or messaging feels scattered. Structures hero, problem, outcome, solution, mechanism, value stack, proof, objection handling, guarantee, CTA, and FAQ sections — outputs LANDING_PAGE.md.
---

# Skill: Landing Page Builder (Hormozi-Style)

## Purpose
Turn an offer and pitch into a high-converting landing page.

This skill:
- structures the page logically
- writes clear, outcome-driven copy
- removes friction and objections
- guides the reader to take action

Goal: make the page easy to scan, easy to trust, easy to buy.

---

## When to Use
Activate this skill when:
- you have an offer or pitch ready
- you need a sales page or landing page
- conversions are low
- messaging feels scattered
- you want a clear structure to follow

---

## Inputs
This skill works with:
- `OFFER.md`
- `PITCH.md`
- hooks
- value stack
- objections
- target audience

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## Core Outcome
The assistant produces:
- a full landing page structure
- clear section breakdown
- copy for each section
- strong CTA placement
- objection handling integrated
- a page ready to build or publish

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## Core Principles (Hormozi Style)

- clarity > cleverness  
- outcome first  
- reduce friction early  
- show value before price  
- stack value visually  
- remove objections before CTA  
- make scanning easy  
- short sections, clear flow  

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## Landing Page Structure

---

### 1. Hero Section (Above the Fold)

**Goal:** grab attention and make the reader stay

Include:
- hook
- clear outcome
- audience callout
- speed/ease
- primary CTA

Format:
- headline
- subheadline
- CTA button

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### 2. Problem Section

**Goal:** make the reader feel understood

Include:
- current struggles
- frustrations
- failed attempts
- emotional pain

Make it specific and relatable.

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### 3. Outcome Section

**Goal:** show the desired future

Include:
- clear result
- transformation
- what life looks like after

Make it visual and concrete.

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### 4. Solution Section

**Goal:** introduce the offer

Include:
- what the product/service is
- how it works (simple)
- why it works

Avoid complexity.

---

### 5. Mechanism Section

**Goal:** increase belief

Explain:
- system, method, or framework
- why it is different
- why it works better

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### 6. Value Stack Section

**Goal:** increase perceived value

List:
- core offer
- components
- bonuses

For each:
- name
- what it does
- outcome
- value

End with:
- total value
- price reveal

---

### 7. Proof Section

**Goal:** increase trust

Include:
- testimonials
- case studies
- results
- examples

If none available:
- use logic or demonstration

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### 8. Objection Handling Section

**Goal:** remove doubts

Address:
- time
- effort
- price
- trust
- fit

Use:
- clear answers
- short paragraphs

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### 9. Guarantee Section

**Goal:** reduce risk

Include:
- guarantee type
- what it covers
- how it works

Make it simple and clear.

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### 10. CTA Section

**Goal:** drive action

Include:
- strong CTA
- restated outcome
- urgency if needed

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### 11. FAQ Section (Optional)

Answer:
- remaining objections
- edge cases
- common questions

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## Assistant Behavior

### 1. Extract key elements
Identify:
- audience
- result
- pain
- offer structure
- proof
- objections

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### 2. Build structure first
Outline all sections before writing copy.

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### 3. Write section by section

Each section must:
- be clear
- be short
- focus on one idea
- flow logically

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### 4. Use Hormozi-style copy

- direct language
- outcome-focused
- specific
- no fluff
- no jargon

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### 5. Emphasize value

- stack value before price
- show contrast (value vs price)
- highlight benefits over features

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### 6. Integrate objections naturally

Do not isolate them only in one section.

Include them throughout:
- hero
- solution
- value stack
- FAQ

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### 7. Optimize for scanning

Use:
- short paragraphs
- bullet points
- clear headings

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### 8. Add multiple CTAs

Place CTAs:
- after hero
- after value stack
- at the end

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### 9. Align with offer

Ensure:
- messaging matches offer
- promise is consistent
- no exaggeration

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## Output Format

```md
# LANDING_PAGE.md

## 1. Hero Section
- Headline:
- Subheadline:
- CTA:

---

## 2. Problem Section
- Copy:

---

## 3. Outcome Section
- Copy:

---

## 4. Solution Section
- Copy:

---

## 5. Mechanism Section
- Copy:

---

## 6. Value Stack

### Core Offer
- Name:
- Description:
- Value:

### Bonuses
- Bonus:
- Description:
- Value:

### Total Value:
### Price:

---

## 7. Proof Section
- Testimonials:
- Case studies:

---

## 8. Objection Handling
- Objection → Response

---

## 9. Guarantee
- Description:

---

## 10. CTA Section
- Copy:

---

## 11. FAQ
- Question → Answer
```

⸻

Decision Rules

Improve clarity when:
	•	sections feel vague
	•	message is hard to understand

Add proof when:
	•	trust is low
	•	claims are strong

simplify when:
	•	page feels long or heavy
	•	too many ideas compete

emphasize value when:
	•	price feels high
	•	offer feels weak

⸻

Before vs After Example

Before
	•	random sections
	•	unclear message
	•	weak CTA

After
	•	structured flow
	•	clear outcome
	•	strong value stack
	•	logical progression

⸻

Style Guidelines
	•	simple language
	•	direct tone
	•	short sentences
	•	outcome-focused
	•	easy to scan

⸻

Success Criteria

The skill works when:
	•	the page is easy to read
	•	the value is clear
	•	objections are handled
	•	trust is built
	•	action feels natural
	•	conversions increase