case-study-writer

---
name: case-study-writer
description: Turn client projects into commercial case studies - problem, solution, results, and metrics. Use to build sales proof from delivered work.
metadata: {"navin":{"emoji":"🏆","category":"writing"}}
---

# Case Study Writer

## Overview

A case study sells when a prospect recognizes their own problem in it. Structure around the client's journey, not your features.

## Structure

1. **Snapshot box** - client, sector, scope, 2-3 headline results
2. **The challenge** - their situation before, stakes, what they tried
3. **Why us** - selection criteria (as they'd tell it)
4. **The solution** - what was done, phased, with just enough technical depth
5. **The results** - numbers first (before → after), then qualitative wins, then a client quote
6. **What's next** - ongoing relationship (proves satisfaction)

## Getting the material

- Project docs, final reports, KPIs from delivery
- Interview questions for the client/team: "what changed day-to-day?", "what number moved?", "what surprised you?"
- If numbers are confidential: use percentages, ranges, or anonymize the client

## Workflow

1. Pick the project with the clearest measurable outcome.
2. Gather material; draft the results section FIRST - no results, no case study.
3. Write the narrative; keep it 400-800 words for web, 1-2 pages for PDF.
4. Get client approval on the final text and logo usage - mandatory.
5. Produce formats: web page, PDF one-pager (`pdf-generator`), slide (`pptx-generator`), social snippets (`content-recycler`).

## Rules

- Real numbers, client-approved quotes - never embellish.
- One case study per target segment beats ten generic ones.